Understand the importance of web logs or blogs in business. Enterprise logs are a great way to record facts and observations and leverage the power of the internet for your business.

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Captain Ahab maintained a ship log aboard the Pequod. Captain Kirk kept his StarDate log on the Enterprise. Logs and journals have always been — and will remain — an important way to record facts and observations.

Web logs, or blogs, are the evolution of logs that leverage the power and global reach of the Internet. Anyone with access to a computer can participate in a global dialog on any subject matter.

There's a new awareness and focus by the media on blogging in general, but what about blogging in business? Join me for a wide-ranging interview with two of Sun's top thought leaders and bloggers, Tim Bray and Simon Phipps, as we discuss the history and role of blogging in the Participation Age.

Bill Howard (BH): We've all heard a lot about blogging, but there may be some others still around that don't fully understand what it is. So, to level-set everyone, just what is blogging?