Solving Business Problems with SOA How Service Oriented Architecture (SOA) can help solve the most challenging issues in your business.

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By Dale Ferrario
VP of Engineering

Welcome to the first edition of Sun Integration Insights. For enterprises everywhere, service-oriented architecture, or SOA, is a critical initiative — with tremendous potential to help companies address today’s greatest business challenges. Those that embrace it will find themselves far ahead in the ability to compete and succeed. Those that don’t will lose. It’s that simple.

I think this forum provides an outstanding opportunity to look at some of the ways in which SOA is transforming business. In that spirit, I’m looking forward to using it as a vehicle for moving SOA out of the conceptual realm and into the real world. In each edition of Sun Integration Insights, we’ll explore today’s pressing business challenges and how they’re driving SOA in the enterprise, using real-world examples to illustrate the practical value and absolute necessity of SOA.

This time, we’ll be looking at the need to deliver new services to customers, employees, and others with whom enterprises interact in an environment where getting there fast defines success — and getting there last knocks you out of the race. In future editions, we’ll look at challenges such as providing a single view of your customers, increasing the value of the services you deliver, complying with the growing tangle of regulatory requirements, and many others. And we’ll see just how companies are using SOA to tackle them.