Digital Media Data Management What does it take to meet the increasing demand for digital media? Find out in this Innovating@Sun podcast.

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Today's mantra in entertainment is “the consumer is king” whereas historically, that mantra was “content is king.” Consumers today are demanding any content, any time, any place, on any device, and in any format, creating a paramount shift for content providers. Different device types require different content types and data rates, thus massive amounts of transcoding, processing, and storage.

Add to that the moving, tracking, and storing of content as it goes through its life cycle and you'll see tremendous pressure on the IO systems, networking systems, storage systems, and CPUs. With multiple forms of distribution, from traditional TV, to video-on-demand, to the Internet, to YouTube, iPods, and cellphones, the need to manage these digital formats is dire.