Internet Business Model Customer Relationship Management News Articles Trends: The Web is changing the way we do business today. But ensuring your company's stability and gaining customer confidence in this new paradigm requires an aligned business model and technology strategy. Jim McHugh continues last month's discussion.

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In the second of a two-part series, Jim McHugh furthers Curtis Sasaki's discussion on the Web as a business platform by sharing his thoughts about the software technologies that are driving this evolution — and how executives can make the most of them.

Q: Is the Web as a platform replacing traditional business platforms?

McHugh: Yes, slowly. I think the real question is why the Web as a platform replacing traditional business platforms. It's because the "web" enables broader access. It gives people access to more information in more locations on more devices than ever before. No longer are geographies or time zones a communication barrier. Prior to the prevalence of the network and new technologies, people had to drive to get the information they needed, or they could try to email the information. Both of these methods of information exchange had inherent security risks and latency issues.

In today's world, we can control who the information goes to (whether that's one-to-one or one-to-many). And we can control it differently depending on which device people are using to transmit and receive the information.