Case Summary

Challenge

Large retailers operate in an extremely challenging environment: margins continually shrink, competition is increasing, and customer expectations are expanding. Multiple new technologies will clearly change the industry significantly. But determining which technologies are key, and how to deploy them cost effectively, is a major challenge. As the world’s 5th largest retailer, METRO Group wanted to assess the potential impact of selected technologies on their customers and their supply chain, and they wanted to explore these in a real-world environment.