YES BANK, a new and innovative Indian Private Sector Bank, unwires its branches with Intel® technology to deliver innovative wireless banking to staff and customers
Already filled with established national and private players, the Indian Financial services marketplace is rapidly becoming commoditized with many banks offering very similar products and services. For a bank seeking to establish a foothold in the marketplace, innovation and differentiation is key. For YES BANK, aiming to be a state-of-the-art technology driven, high quality private Indian bank that is catering to the needs of ‘Emerging India’ this means developing a competitive advantage through innovative products and services where quality and differentiated customer service is paramount. To help develop this edge, YES BANK turned to Intel® Solution Services for technology guidance to help the bank develop and implement a secure, wireless and mobile solution, delivering a new branch banking experience in line with its “Bank of the Future” vision.
Challenge
- Increase customer service and value for both the bank and the customer.
- Improve customer experience in the bank’s branches.
- Compete in new ways in a very competitive market.
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Enterprise Case Study: Wireless Banking Gets the Nod at YES Bank.
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